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Homeselling 101: Using professional photography to sell your Palm Beach home faster

When it comes to marketing homes, top sellers have one nifty little trick up their sleeves: professional real estate photography.

Despite its name, professional real estate photography isn’t limited to just static images of your property. It also comes in other formats such as videos, virtual walkthroughs, and staged lifestyle photos for the sole purpose of reeling in as many potential buyers as possible.

While it may seem like an added expense, hiring a professional real estate photographer just might spell the difference between a successful sale and a failed one. Here’s why:

Buyers look at properties online before contacting agents

A study by the National Association of Realtors (NAR) shows that 47% of buyers tend to look at online listings first before contacting Realtors and real estate agents. This means that sellers should present their property in the best possible light from the get-go. Therefore, commissioning professional real estate photography makes your listing stand out and compels buyers to stop scrolling and take notice.

Pictures are worth a thousand words

Pictures are worth a thousand words, an adage that’s especially true in real estate. Industry experts have noted that 95.1% of buyers first looked at pictures over everything else on a listing.  Potential buyers check out the property description only after the images have caught their eye. Moreover, several industry studies have revealed that listings with professional, high-quality photos tend to sell 32% faster when compared to similar listings without similar images. It’s a compelling answer to the question,  “Why use professional photography for real estate?”

Professional real estate photography highlights the home’s top assets

Every home has unique features that make it stand out, such as well-maintained yards, built-in shelves, fireplaces, vaulted ceilings, kitchen islands, a soaking tub, and the like. A professional real estate photographer knows how to highlight these features, making the property even more appealing to prospective buyers and encouraging them to see it in person. High-quality real estate images can also help potential buyers get a better idea of the size and layout of the property, and see if it fits their needs. Creating a virtual walkthrough using professionally taken images helps to expand your buyer pool as well. It allows buyers from out of state or abroad or those who would otherwise be unable to tour the house in person, to get a better feel of the property and encourage them to make an offer.

Professional real estate photography can provide you with more tools for marketing your home

Aside from being used in real estate websites, the images and videos you get from a professional real estate photography team can also be used in different channels such as Instagram, TikTok, Facebook, and other social media networks. This is important, as social media networks allow your listing to reach even more prospective buyers in a short amount of time.

Listings with professionally shot photos can sell at a higher price

Aside from doubling the attention it gets from potential buyers, did you know that having professionally shot photos of your home can result in a higher price? According to property experts, professional-looking images can boost the perceived value of a home, which can compel homebuyers to visit – and make offers on – the property sooner.

Professional real estate photographers know how to capture the personality of your home

If you’ve ever tried taking photos of your own home, you’ll know how hard it is to capture its essence, or, as the French would say, its je ne sais quoi. The good news is that professional real estate photographers are trained to capture the mood and personality of a home. They are experts at finding the right light, angles, and composition that can make your home look like it’s worth the price it’s asking. The aspirational nature of their work helps prospective buyers envision their new life in your home.


If you’re a homeowner in the upscale community of The Club at Ibis and you’re looking to put your home on the market, give Eric Telchin and the rest of The Telchin Group LLC a call. One of the best Realty teams in Palm Beach,  The Telchin Group LLC is dedicated to providing a seamless and stress-free home selling experience, making them the go-to team for investors and homeowners in the area.

Call Eric Telchin and his team today at 561.301.0249 or send them an email here if you want to sell your house fast in Palm Beach.

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