This summer in South Florida, the only thing hotter than the weather is the real estate market—especially for sellers. These days, owners field multiple offers within hours of listing their homes. And it’s not unusual for many of those initial offers to be above asking price, and often in cash. In Palm Beach County alone, 41% of April home sales were paid in cash, up from just 27% a year prior.
There is no question that, right now, the seller is in control. But while that might sound like easy money for homeowners, selling can also be a complex and overwhelming process. Getting the best price for your most valuable asset is a skill that requires creativity, integrity, and commitment. If you’re selling your home, it helps to have a Realtor you can trust.
“Trust is everything in real estate,” says Broker Eric Telchin of The Telchin Group LLC, the boutique luxury brokerage in West Palm Beach that specializes in the award-winning country club community, The Club at Ibis. Eric is ranked #56 out of 18,000+ Agents in Palm Beach County. “And because of our deep roots and trust within the community, some of our clients have been able to get their homes sold for top dollar without even hitting the market.”
“My personal motto is ‘how you are with anything is how you are with everything’ … People who work with me and my team know that the results we achieve for them are because we do everything we can to do the best possible job for them, while working hard and doing the right thing.”
In the 16 years since he joined the firm founded by his parents, Eric says he has never seen a real estate market quite like this. With the help of his parents, Barbara and Steve, his husband Logan Nolting, and team members Josie Newhouse and Devin Buoniello, The Telchin Group has already sold 66 Ibis homes in the first half of 2021, just one short of the entire number moved in all of 2020, which was, itself, a record year.
Overall, The Telchin Group has represented the sellers in six of the seven highest sales in Ibis since 2020, and seven of the eight highest sales in the 33412 ZIP code, which borders West Palm Beach and Palm Beach Gardens. (Telchin Group also represented the buyers in six of those sales.)
That track record of success for sellers, especially those inside Ibis, is why The Telchin Group’s clients often refer their friends and family when it comes time to sell. (In fact, one client recently stipulated in their will that their children were to immediately contact Eric Telchin upon their death so that the firm could list and sell their home.) The Telchin Group combines deep personal service with a market-savvy presentation to get their industry-leading referral rate.
Recent Telchin Group client, Lynne Greenberg, recalled how Eric’s skillset helped her sell her house.
“When I was ready to sell, I knew The Telchin Group was going to be my first call,” says Greenberg. “Their success at Ibis is well-known, and I wanted to see if that could be carried into Bay Hill Estates. Eric did not disappoint! His attention to detail with photos to marketing helped sell my house in five days, at a record price! The process from offer to closing went smoothly due to the expertise and support from Eric.”
Greenberg’s sale illustrates the importance of property presentation. An exceptional buyer’s journey—from first seeing the listing all the way to closing the sale—requires intelligent property presentation.
“When I was ready to sell my house I knew the Telchin Group was going to be my first phone call. Their success at Ibis was known and I wanted to see if that could be carried into Bay Hill Estates. Eric and Logan did not disappoint!!! Their attention to detail with photos to marketing helped sell my house in 5 days, at a record price!!!! The process from offer to closing went smoothly due to the expertise and support from Eric. If you are preparing to sell your house, look no further. The Telchin Group is the one for you!!”
-Lynne Greenberg, Client
“We treat each property as its own campaign and are always striving for the best possible ways to market our listings,” Eric says. “We understand the power of visuals, harnessing this in our marketing pieces, our staging and presentation, how we show properties.”
A property’s presentation is crucial in generating buyer interest for your home. In the age of Zillow and Trulia, poorly lit pictures, amateur descriptions, and inaccurate or incomplete listing info can quickly sink a property’s chances to attract lucrative offers.
“Now more than ever, you need the best listing photos,” Eric says. “For each listing we launch, there’s a photography strategy. We strive to showcase the property’s features in the most flattering and effective ways. The choice of photographer, the time of day the property is photographed, and of course, how the property is prepped and staged for the photography are all decisions that we make based on what we have found to work the best.”
Equally as important as eye-catching photos is a well-written property description. Eric has a background as an internationally published author of children’s books as well as experience in design for news outlets like ABC News and The Washington Post, and he takes particular pride in crafting home descriptions to pair with masterful photos. Effective visuals and innovation are key factors in his success. Eric, who has a degree in Visual Communications and Marketing from the George Washington University, also sits on the board of directors for Florida non-profit, the Creative Center for Education when he’s not operating The Telchin Group.
“In a property’s description, we aren’t just describing the home’s features, we’re making sure that we’re communicating the most important information about a property so that we can not only sell the property but educate the buyer as to why they should consider buying it,” Eric says, highlighting the additional value of strong writing even during the negotiation process. “Effective language used via text and email can sometimes mean the difference between a transaction going smoothly, and a deal imploding.”
Of course, presentation means little if no one sees it. The Telchin Group tailors its exhibiting approach to each property to the market their clients wish to reach. They engage the latest social media and digital marketing approaches in conjunction with targeted and engaging email marketing and innovative direct mail strategies,. They do all of this in conjunction with marketing in traditional luxury print media. The Telchin Group regularly works with The Palm Beach Post, Luxury Home Magazine, and Palm Beach Illustrated to get eyes on upcoming hot properties.
In addition to working smart, The Telchin Group also works hard for their clients.
“One thing about Eric is he doesn’t cut corners,” says Logan Nolting. “We strive to exude quality in everything we do—even if that means investing more in our clients. From our multi-million-dollar marketing machine to our hands-on concierge service, we do the best possible job and are involved at each and every step of the way.”
Logan also has a background in luxury sales and hospitality that he brings to each transaction. And since he and Eric are together practically 24/7, it means they can accomplish twice as much, giving their clients double the service and double the value.
And because all Telchin Group members live in Ibis, they’re able to be more effective for their clients. Nobody sells Ibis like Telchin, whose family has been a fixture in Ibis real estate since 2000. Everyone on the team lives in Ibis so showings can be facilitated with ease and buyers who are new to the area can feel like they have a family they can trust to help them make the most of their Ibis experience. “We don’t just sell Ibis, we live the Ibis lifestyle.”
“In 2018, we started thinking of our post-Ibis plans and remembered who left a favorable impression when we were buying in 2007. Our first call was to Barbara Telchin and we then met with Eric. We found Eric to be a very good listener while at the same time not over-promising on the deliverables. We ended up taking our home off the market; but, we agreed to select showings for serious buyers. Last fall when our plans were more clear, we were getting ready to list our home again when Eric delivered the Buyers. The next few months were very hectic. We were dealing with taking care of items before closing while also needing to find our next home. During this time, we relied heavily on Eric and Logan for support and assistance. They met or exceeded our expectations at every step along our journey.
– Michael and Elizabeth Shaw Clients
“Logan is one of our keys to success,” according to Eric. “And not just because he has a great track record at helping our sellers get record prices, yesterday I was told by a buyer that the reason they bought in Ibis was because of Logan—how welcoming, friendly and helpful he was.”
“My personal motto is ‘How you are with anything is how you are with everything,’” says Eric. “People who work with me and my team know that the results we achieve for them are because we do everything we can to do the best possible job for them, while working hard and doing the right thing.”
To see for yourself why Eric, Logan, Barbara, Steve, Josie, and Devin are the right team to sell or buy your home, contact The Telchin Group today.